Use Oppin in Claude and ChatGPT (MCP for AI Search Visibility and AEO)
Ricardo Matos
How to guides
Short Answer
Oppin MCP is a remote Model Context Protocol server that connects Claude, ChatGPT, Cursor and other compatible AI applications to the AI search visibility data in your Oppin workspace.
It lets marketing, SEO, GEO, PR and growth teams analyze brand mentions, visibility, Share of Voice, competitors, sources, citations and Query Fan-Out through natural language.
Users can also generate reports, create content briefs, manage tracking settings and automate workflows with other tools through approved actions.
MCP server URL: https://api.oppin.ai/mcp
Availability: Included in every Oppin plan.
Connect Oppin to an AI app · Read the MCP documentation · Get started with Oppin
What is Oppin MCP?
Oppin MCP connects your Oppin workspace to AI assistants through the Model Context Protocol (MCP), an open standard for connecting AI applications with external tools and data.
Once connected, an AI assistant can retrieve information from your Oppin account and use it to answer questions, compare competitors, investigate sources and generate marketing analyses.
The assistant can access the same tracked data available in your Oppin dashboard.
With write access, it can also request changes to your tracking configuration. Users review and approve those changes before they are applied.
What can you do with Oppin MCP?
Oppin MCP provides access to several types of AI search visibility data and workflows.
Brand visibility and performance
Analyze Brand Strength, Visibility, Share of Voice, average position, Top 3 Rate and sentiment.
Compare current performance with previous periods and break down the results by AI assistant, country and topic.
Competitor analysis
Compare your brand with tracked competitors and identify which companies are being recommended most often.
Investigate competitor movements, topic-level gaps and individual prompts where other brands outperform yours.
Sources and citations
Explore the websites and pages AI models use when generating answers.
Identify third-party sources that mention competitors but not your brand, examine citation patterns and discover digital PR and content opportunities.
Query Fan-Out
Inspect the additional searches AI models run behind tracked prompts.
Find fan-out queries where your brand is missing, identify recurring search themes and turn those gaps into content opportunities.
Recommendations and content planning
Review Oppin's AI search recommendations and the evidence behind them.
Generate content briefs based on tracked questions, related fan-out searches and the sources influencing AI answers.
Reports and ready-made analyses
Run predefined analyses through Oppin MCP commands, including:
Weekly visibility summaries.
Competitor radar reports.
AI engine scorecards.
Prompt audits.
Source authority analysis.
Opportunity briefings.
Campaign impact analysis.
Topic heatmaps.
Content briefs.
Supported commands can return results as text, interactive pages, PDF, slides, CSV or JSON, depending on the command and connected application.
Explore the full list of MCP commands.
Can Oppin MCP change tracking settings?
Yes. With write access, Oppin MCP can request changes to your tracking configuration.
Supported operations include:
Add, edit, stop and delete prompts.
Create, rename and remove topics.
Move prompts between topics and organize them with tags.
Add and edit competitors.
Add alternative names for your brand.
Generate new prompts for review.
Update your brand profile.
Mark recommendations as completed or dismissed.
A workspace administrator's connection can also add a new brand, subject to the plan's brand limit.
Every requested change requires user approval. Changes are logged, and most can be undone from the Data & MCP page.
Members with view-only access connect with read-only permissions.
The connection does not provide access to billing, workspace members or API keys.
Which AI applications support Oppin MCP?
Oppin uses one remote MCP endpoint:
https://api.oppin.ai/mcp
The documented integrations include:
AI application | Connection method |
|---|---|
Claude | One-click Add to Claude |
ChatGPT | Custom app using Developer Mode |
Cursor | One-click connection |
VS Code | One-click connection |
Claude Code | Terminal command |
Codex | Terminal command |
Other compatible applications | Add a remote MCP server |
Claude
Oppin can connect to Claude on the web and desktop application.
Users can select Add to Claude from the Oppin connection flow, authorize their organization and enable Oppin in the tools menu of a conversation.
ChatGPT
Oppin can connect to ChatGPT Plus, Pro, Business, Enterprise and Edu plans through custom MCP apps.
The connection is configured on chatgpt.com using Developer Mode and OAuth authentication.
For workspace plans, an administrator may need to enable Developer Mode.
ChatGPT Deep Research can read Oppin data, while tracking changes must be made through a regular chat.
See the full connection instructions.
How do you connect Oppin MCP?
Log in to your Oppin workspace.
Open Data & MCP from the sidebar.
Select the MCP tab and click Connect Oppin.
Choose Claude, ChatGPT or another supported application.
Follow the application's setup instructions.
Select your Oppin organization and approve the requested access.
Open a conversation and enable Oppin from the tools menu.
The same server endpoint is used across supported applications:
https://api.oppin.ai/mcp
Applications that cannot use the normal authorization flow can use an API key with Bearer authentication.
Read the complete setup guide.
Example questions to ask Oppin MCP
After connecting Oppin, you can ask questions such as:
Analyze brand visibility
"Using Oppin, summarize our AI search visibility over the last 30 days. Compare it with the previous 30 days and highlight our biggest changes."
Benchmark competitors
"Which competitors are outperforming us in AI search? Show the topics and questions where the gaps are largest."
Find citation opportunities
"Which websites are used as sources for answers about our category but do not mention our brand?"
Explore Query Fan-Out
"Find the fan-out queries where competitors appear and our brand is missing. Group them by recurring content themes."
Create a content brief
"Find a question we are losing to a competitor and create a content brief using the related fan-out queries and sources."
Generate a report
"Create a monthly AI visibility report with competitor movements, source insights and recommendations. Export it as a PDF."
Is Oppin MCP included in every plan?
Yes. Oppin MCP and API access are included in every Oppin subscription plan. There is no separate MCP subscription or per-seat MCP fee.
Claude model tracking is a separate add-on. Connecting Oppin to Claude lets you use Claude as an AI assistant for your Oppin data. It does not automatically include Claude as a model for monitored prompts.
See Oppin pricing for current plan details.
How fresh is the data available through MCP?
Oppin collects tracked AI answers once per day. MCP gives connected applications access to the data already collected in your Oppin workspace.
Newly added prompts are generally answered within a few minutes. Large batches may continue in the next daily cycle.
MCP itself does not send alerts or independently run scheduled monitoring. Scheduled workflows depend on the capabilities of the connected AI application.
How does Oppin handle permissions?
Every connection is authorized through Oppin.
Users select the organization they want to connect and review the access being granted. Members with view-only permissions receive read-only access.
Write operations require approval, are logged and can generally be undone. Connections can be reviewed and disconnected from the Data & MCP page.
One MCP connection reads one Oppin organization. Agencies can analyze multiple client brands through one connection when those brands are organized within the same organization.
Frequently asked questions
What does MCP stand for?
MCP stands for Model Context Protocol. It is an open standard that allows AI applications to connect to external tools and data sources.
What is the Oppin MCP server URL?
The Oppin MCP endpoint is https://api.oppin.ai/mcp. The same endpoint is used by Claude, ChatGPT and other compatible remote MCP applications.
Can I use Oppin MCP without an API key?
Yes. The standard connection uses an authorization flow. API keys are an alternative for applications that cannot authenticate through the normal sign-in process.
Can Oppin MCP create content?
Oppin MCP can retrieve AI search data and generate content briefs based on tracked questions, sources and Query Fan-Out data. The connected AI application can then help turn those briefs into content.
Does Oppin MCP work with Claude's free plan?
Oppin documents support for every Claude plan on web and desktop. The Claude free plan allows one custom connector.
Does Oppin MCP work with ChatGPT Free plan?
Oppin's documented ChatGPT setup currently supports Plus, Pro, Business, Enterprise and Edu plans. It is configured on chatgpt.com using Developer Mode.
Can Oppin MCP automatically improve my AI search rankings?
No MCP connection can guarantee AI recommendations or rankings. Oppin provides measurement, competitor intelligence, source insights and recommendations that help teams make more informed optimization decisions.
Start using Oppin from your AI assistant
Connect your AI search visibility data to the tools you already use.